Content curation

Modifs Martin

As part of Bootcamp UK , Martin Couzins, content strategist, curator, editor and producer from Itsdevelopmental Ltd, will present a workshop on ″How to become a brilliant curator″. In the following text, Martin Couzins will introduce you to one of the most popular topics in the field: content curation.

A recent report from the Chartered Institute of Personnel and Development and benchmarking organisation, L&D: Evolving roles, enhancing skills, stated that: “L&D needs to continue to evolve and adapt in response to key drivers of change in the external environment.”

I don’t think anyone in L&D, or any business function, would argue against that assertion. The way business is done is changing rapidly, think Air B n B and Uber, and organisations need to stay on top of these developments in order that they can respond appropriately.

The report goes on to suggest that for L&D professionals, this means being able to have a view on how the business world is changing. “Actively scanning the horizon to anticipate change should therefore be a key priority for L&D professionals.”

So far, so good. But there is a huge challenge here. How do you go about scanning the horizon without chewing up more of your day? There is already eye-wateringly huge amounts of data being created everyday on the web – just take a look at the stats here.

And we already spend on average 28% of our day attending to emails – if you work 8 hours a day that’s 2 and a quarter hours. A day.

It’s enough to make anyone to feel overloaded by information and for most that is exactly what it feels like. The thing is that the amount of information is only going to keep growing so the ‘information overload’ mindset will become a problem – if it isn’t already.

Our new world of information abundance requires a different approach. It requires us to look at how we manage our filters – how we make the web work for us so the information we want to see comes to us. Luckily, along with the growth of information has come a growth in the number of tools that can help us make sense of all that information. Many of these tools are free.

By using tools to help find, filter and share information we can more efficiently manage information and add value to it thereby helping build personal, professional and organizational credibility.

This process of finding, filtering and sharing information is the process of curating information.


We can set up tools to find what we want and need on and automatically bring that information to us. We can seek out what thought leaders are saying, peers and competitors too. Remember 10% of users get to page two of Google search results so it doesn’t take much digging to know a lot more than most people.


Curators make sense of information. They make decisions about what is valuable and useful and what isn’t. They then add context to information. Just think about those notes next to paintings in galleries that provide contextual information to help make sense of what you are looking at. That adds real value.


Curators share their work. They put it in front of audiences and build audiences around what they create. The very act of curation is a creative one – curating create new experiences and new thinking.


Martin Couzins
Martin Couzins

Martin Couzins is a journalist and founder of where he curates useful learning links, runs barcamps and speaks at events. He also runs, a content and communication agency that works with clients to help create and share useful stories both internally with colleagues and externally with customers. He also designs and facilitates MOOCs and is a roving reporter for Learning Now TV.



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